The Pizza Press is a growing California based franchise that expanded into the Tacoma quick serve market. Think Mod Pizza but better tasting. The Tacoma location was struggling with marketing support from the franchise so I was brought on to head up the Tacoma locations social media and graphic design needs. Growing the Instagram and Facebook pages, as well as creating unique and engaging content was our strategy for increasing brand awareness in the local market. Located in Tacoma’s 6th ave neighborhood the chain was struggling to carve out a footprint in the area.
Through a number of promotions as well as utilizing a UGC (user generated content) campaign we were slowly off to a good start posting daily on Instagram and Facebook. Unfortunately the owner of the franchise became ill and passed away leaving the locations future in limbo. After the company exhausted all existing capital the estate of the owner decided to shutter the location before we really had the time to gain good traction. I am proud of the work we were able to accomplish in the short time that we had for The Pizza Press.